Born in 2010 from the passion of two salon professionals specialize in brazilian straightening, Urban Keratin itself as a brand of cosmetic capillary to the singular identity. Driven by the company's Current Concept, its strength, and its reputation is based on the elaboration of a chemical formula secretly guarded, and designed in full respect of european standards, combining keratin, a protein which we do ventera never enough benefits for the hair, to amino acids. Thanks to this revolutionary discovery, and for the first time, the brazilian smoothing can be thought of as a genuine care, both embellishing and repairer, relegating them to the dustbin its reputation as a technical aggressive for the hair.Keen to exploit the full potential of this innovative formula, we have enriched, so as to expand our offer by developing new lines of cosmetics, more nearly, always, the expectations of women : Urban Express, for a brazilian straightening treatment in an hour and smoke-free ; and an Urban Diamond, the luxury version of our care. The current Concept offers you today, therefore, three ranges of specific products, available through a fortnight of care, combining shine, softness and flexibility. Those same people who make our company the leader of the French brazilian smoothing, the range UrbanKeratin radiating in more than 20 countries and to meet the needs of 90% of the female clientele.